{"title":"Aksharam","description":null,"products":[{"product_id":"aksharam-mundu","title":"Aksharam mundu","description":"\u003cul\u003e\n\u003cli data-start=\"399\" data-end=\"462\" data-is-last-node=\"\"\u003e\n\u003cp data-start=\"401\" data-end=\"462\" data-is-last-node=\"\"\u003eMade with\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003epure linen-cotton\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor a breathable, premium feel.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-is-last-node=\"\" data-end=\"443\" data-start=\"381\"\u003eMundu Measurement :  Length 2 meter\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HOUSE OF URMI","offers":[{"title":"مقاس واحد يناسب الجميع","offer_id":52112030302524,"sku":null,"price":150.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/9376\/9020\/files\/WhatsAppImage2025-08-08at13.20.33_375df061.jpg?v=1758280629"},{"product_id":"aksharam-half-sleeve-shirt-and-mundu","title":"Aksharam half sleeve shirt","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-sheets-root=\"1\"\u003eAksharam — a quiet stunner celebrated for its understated charm and Kerala-inspired soul.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-sheets-root=\"1\"\u003eLimited edition: shirt\u003cbr\u003e\u003c\/span\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eBlends traditional elegance with modern simplicity.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003ePerfectly balanced design — subtle yet striking.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eMade to be worn and loved long after the festive season.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspanwork data-sheets-root=\"1\"\u003eMade with pure linen-cotton for a breathable, premium feel.\u003c\/spanwork\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspanwork data-sheets-root=\"1\"\u003eMade with pure linen-cotton for a breathable, premium feel.\u003c\/spanwork\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eMade with \u003cem\u003e\u003cstrong\u003epure linen-cotton\u003c\/strong\u003e \u003c\/em\u003efor a breathable, premium feel.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-style: italic;\"\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cem\u003e\u003cstrong\u003eWashcare\u003c\/strong\u003e: Dry clean preferred; gentle hand wash only\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HOU FASHION","offers":[{"title":"Free size \/ only shirt","offer_id":52112031547708,"sku":null,"price":299.0,"currency_code":"AED","in_stock":true},{"title":"Free size \/ with mundu","offer_id":52186558759228,"sku":null,"price":299.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/9376\/9020\/files\/HOU10809.jpg?v=1757941569"},{"product_id":"varambu-saree-copy","title":"Aksharam saree","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"238\" data-start=\"126\"\u003e\n\u003cp data-end=\"238\" data-start=\"128\"\u003eA quiet stunner that went viral — \u003cem data-end=\"172\" data-start=\"162\"\u003eAksharam\u003c\/em\u003e is minimal, clean, and deeply rooted in Kerala’s cultural soul.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"358\" data-start=\"239\"\u003e\n\u003cp data-end=\"358\" data-start=\"241\"\u003eReimagined for Onam as the perfect blend of tradition and modern ease — subtle, elegant, and effortlessly wearable.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"442\" data-start=\"359\"\u003e\n\u003cp data-end=\"442\" data-start=\"361\"\u003eStrikes that sweet spot: never too loud, never too plain — just timeless charm.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"544\" data-start=\"443\"\u003e\n\u003cp data-end=\"544\" data-start=\"445\"\u003eMade from \u003cstrong data-end=\"489\" data-start=\"455\"\u003elightweight, breathable cotton\u003c\/strong\u003e for comfort that lasts well beyond the festive season.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"544\" data-start=\"443\"\u003e\n\u003cp data-end=\"544\" data-start=\"445\"\u003e\u003cem\u003e\u003cstrong\u003eSaree  Measurement\u003c\/strong\u003e :  Length 5.5 meter\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"544\" data-start=\"443\"\u003e\n\u003cp data-end=\"544\" data-start=\"445\"\u003e\u003cem\u003e\u003cstrong\u003eWash \u0026amp; Care:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eDry clean only, gentle hand wash\u003c\/em\u003e\u003cimg\u003e\u003cimg\u003e\u003cimg\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HOUSE OF URMI","offers":[{"title":"Default Title","offer_id":52112035905852,"sku":null,"price":459.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/9376\/9020\/files\/UntitledCapture12622.jpg?v=1786902067"},{"product_id":"aksharam-ladies-co-ord-set","title":"Aksharam kurta ladies - Set","description":"\u003cul data-end=\"342\" data-start=\"109\"\u003e\n\u003cli data-start=\"109\" data-end=\"227\"\u003e\n\u003cp data-start=\"111\" data-end=\"227\"\u003eHand-sketched \u003cstrong data-start=\"125\" data-end=\"146\"\u003eMalayalam letters\u003c\/strong\u003e flow across a deep black canvas, echoing the elegance of South Indian scripts.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"228\" data-end=\"350\"\u003e\n\u003cp data-start=\"230\" data-end=\"350\"\u003ePart of our festive edit, the design transforms black—often seen as inauspicious—into a bold, sophisticated statement.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"351\" data-end=\"422\"\u003e\n\u003cp data-start=\"353\" data-end=\"422\"\u003eA modern, artistic take on tradition for women\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"342\" data-start=\"273\"\u003e\n\u003cp data-end=\"342\" data-start=\"275\"\u003e\u003cem\u003e\u003cstrong data-end=\"379\" data-start=\"368\"\u003eFabric:\u003c\/strong\u003e Pure Cotton Silk with red santoon Lining\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"342\" data-start=\"273\"\u003e\n\u003cp data-end=\"342\" data-start=\"275\"\u003e\u003cem\u003e\u003c\/em\u003e\u003cem\u003e\u003cstrong data-end=\"439\" data-start=\"424\"\u003eDisclaimer:\u003c\/strong\u003e Print placement may vary; each piece is unique\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"342\" data-start=\"273\"\u003e\n\u003cp data-end=\"342\" data-start=\"275\"\u003e\u003cem\u003e\u003c\/em\u003e\u003cem\u003e\u003cstrong data-end=\"504\" data-start=\"491\"\u003eWashcare:\u003c\/strong\u003e Dry clean preferred; gentle hand wash only\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eDisclaimer: Print placement may vary; each piece is unique\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"HOUSE OF URMI","offers":[{"title":"S","offer_id":52112040493372,"sku":null,"price":589.0,"currency_code":"AED","in_stock":true},{"title":"M","offer_id":52112040558908,"sku":null,"price":589.0,"currency_code":"AED","in_stock":true},{"title":"L","offer_id":52112040624444,"sku":null,"price":589.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/9376\/9020\/files\/HOU11386.jpg?v=1757938022"},{"product_id":"aksharam-kurta","title":"Aksharam kurta unisex","description":"\u003cul data-start=\"84\" data-end=\"303\"\u003e\n\u003cli data-start=\"84\" data-end=\"167\"\u003e\n\u003cp data-start=\"86\" data-end=\"167\"\u003eUnisex freesize kurta in soft \u003cstrong data-start=\"117\" data-end=\"137\"\u003epure cotton silk\u003c\/strong\u003e with \u003cstrong\u003ered santoon\u003c\/strong\u003e\u003cstrong data-start=\"143\" data-end=\"164\"\u003e lining\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"168\" data-end=\"237\"\u003e\n\u003cp data-start=\"170\" data-end=\"237\"\u003eUnique print placement ensures each piece is truly one-of-a-kind.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"238\" data-end=\"303\"\u003e\n\u003cp data-start=\"240\" data-end=\"303\"\u003eFlowy, versatile silhouette designed for effortless elegance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"238\" data-end=\"303\"\u003e\n\u003cp data-start=\"240\" data-end=\"303\"\u003e\u003cem\u003e\u003cstrong data-start=\"329\" data-end=\"338\"\u003eSize:\u003c\/strong\u003e Free Size (fits up to XXL)\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"424\" data-end=\"456\" style=\"font-style: italic;\"\u003e\n\u003cp data-start=\"426\" data-end=\"456\"\u003e\u003cem\u003e\u003cstrong data-start=\"426\" data-end=\"439\"\u003eWashcare:\u003c\/strong\u003e Dry clean preferred; gentle hand wash only \u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HOUSE OF URMI","offers":[{"title":"مقاس واحد يناسب الجميع","offer_id":52112040952124,"sku":null,"price":375.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/9376\/9020\/files\/HOU11526.jpg?v=1757936894"},{"product_id":"aksharam-halterneck-dress","title":"Aksharam halterneck dress","description":"\u003cul\u003e\n\u003cli\u003eHand-sketched Malayalam letters flow across a deep black canvas, echoing the elegance of South Indian scripts.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePart of our festive edit, the design transforms black—often seen as inauspicious—into a bold, sophisticated statement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA modern, artistic take on tradition for women.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"342\" data-start=\"275\"\u003e\u003cem\u003e\u003cstrong data-end=\"379\" data-start=\"368\"\u003eFabric:\u003c\/strong\u003e Pure Cotton Silk with red santoon Lining\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"342\" data-start=\"273\"\u003e\n\u003cp data-end=\"342\" data-start=\"275\"\u003e\u003cem\u003e\u003c\/em\u003e\u003cem\u003e\u003cstrong data-end=\"439\" data-start=\"424\"\u003eDisclaimer:\u003c\/strong\u003e Print placement may vary; each piece is unique\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"342\" data-start=\"273\"\u003e\n\u003cp data-end=\"342\" data-start=\"275\"\u003e\u003cem\u003e\u003c\/em\u003e\u003cem\u003e\u003cstrong data-end=\"504\" data-start=\"491\"\u003eWashcare:\u003c\/strong\u003e Dry clean preferred; gentle hand wash only\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"HOUSE OF URMI","offers":[{"title":"Free size","offer_id":52168193638716,"sku":null,"price":399.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/9376\/9020\/files\/HOU11292.jpg?v=1757939096"},{"product_id":"aksharam-halterneck-dress-copy","title":"Aksharam varambu kurta","description":"\u003cul\u003e\n\u003cli\u003eHand-sketched Malayalam letters flow across a deep black canvas, echoing the elegance of South Indian scripts.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePart of our festive edit, the design transforms black—often seen as inauspicious—into a bold, sophisticated statement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA modern, artistic take on tradition for women.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cem\u003e\u003cstrong data-start=\"368\" data-end=\"379\"\u003eFabric:\u003c\/strong\u003e Pure Cotton Silk with red santoon Lining\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"275\" data-end=\"342\"\u003e\n\u003cem\u003e\u003c\/em\u003e\u003cem\u003e\u003cstrong data-start=\"424\" data-end=\"439\"\u003eDisclaimer:\u003c\/strong\u003e Print placement may vary; each piece is unique\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"275\" data-end=\"342\"\u003e\n\u003cem\u003e\u003c\/em\u003e\u003cem\u003e\u003cstrong data-start=\"491\" data-end=\"504\"\u003eWashcare:\u003c\/strong\u003e Dry clean preferred; gentle hand wash only\u003c\/em\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"HOUSE OF URMI","offers":[{"title":"Free size","offer_id":52168211366204,"sku":null,"price":369.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/9376\/9020\/files\/HOU11214.jpg?v=1757939831"},{"product_id":"aksharam-half-sleeve-shirt-copy","title":"HOU URMI T-Shirt","description":"\u003cul\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eExclusively designed for People of HOU\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-end=\"305\" data-start=\"251\"\u003e\n\u003cp data-end=\"305\" data-start=\"253\"\u003e\u003cem\u003e\u003cstrong data-end=\"342\" data-start=\"331\"\u003eFabric:\u003c\/strong\u003e Cotton\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"305\" data-start=\"251\"\u003e\n\u003cp data-end=\"305\" data-start=\"253\"\u003e\u003cem\u003e\u003c\/em\u003e\u003cem\u003e\u003cstrong\u003eWash \u0026amp; Care: \u003c\/strong\u003eDry clean only, gentle hand wash \u003c\/em\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HOU FASHION","offers":[{"title":"Free size","offer_id":52168343683388,"sku":null,"price":169.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/9376\/9020\/files\/HOU11462.jpg?v=1757942705"},{"product_id":"aksharam-kurta-varambu-mundu","title":"Aksharam Kurta \u0026 Varambu Mundu","description":"\u003cp\u003eNivin Pauly the actor was spotted with our Aksharam Kurta and Varambu Mundu for ONAM 2026. This combination has been one super hit \u003c\/p\u003e","brand":"HOU FASHION","offers":[{"title":"Default Title","offer_id":54020912775484,"sku":null,"price":525.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/9376\/9020\/files\/Nivin.png?v=1787652731"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/9376\/9020\/collections\/WhatsAppImage2026-08-16at23.11.18.jpg?v=1789053454","url":"https:\/\/houfashion.com\/ar\/collections\/aksharam.oembed","provider":"HOU FASHION","version":"1.0","type":"link"}