{"title":"Founder's Pick","description":null,"products":[{"product_id":"heritage-fs-unisex-shirt","title":"Heritage shirt","description":"\u003cul data-end=\"329\" data-start=\"98\"\u003e\n\u003cli data-end=\"147\" data-start=\"98\"\u003e\n\u003cp data-end=\"147\" data-start=\"100\"\u003eInspired by the timeless charm of Fort Kochi.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"204\" data-start=\"148\"\u003e\n\u003cp data-end=\"204\" data-start=\"150\"\u003eHand-drawn sketches of iconic buildings \u0026amp; monuments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"260\" data-start=\"205\"\u003e\n\u003cp data-end=\"260\" data-start=\"207\"\u003eA narrative of cultures layered across generations.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"329\" data-start=\"261\"\u003e\n\u003cp data-end=\"329\" data-start=\"263\"\u003eUnisex, free-size—captures the soul of Kochi’s historic streets.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"329\" data-start=\"261\"\u003e\n\u003cp data-end=\"329\" data-start=\"263\"\u003e\u003cem\u003e\u003cstrong data-end=\"364\" data-start=\"355\"\u003eSize:\u003c\/strong\u003e Free Size (Unisex)\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"329\" data-start=\"261\"\u003e\n\u003cp data-end=\"329\" data-start=\"263\"\u003e\u003cem\u003e\u003c\/em\u003e\u003cem\u003e\u003cstrong data-end=\"399\" data-start=\"388\"\u003eFabric:\u003c\/strong\u003e Linen-Cotton\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"329\" data-start=\"261\"\u003e\n\u003cp data-end=\"329\" data-start=\"263\"\u003e\u003cem\u003e\u003c\/em\u003e\u003cem\u003e\u003cstrong\u003eWash \u0026amp; 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font-size: 0.875rem;\"\u003e\u003cspan data-sheets-root=\"1\"\u003enspired by Madhavi Kutty’s boundless world.\u003c\/span\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cspan data-sheets-root=\"1\"\u003eA blend of music, dance \u0026amp; surreal femininity.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cspan data-sheets-root=\"1\"\u003eFlowy, free-size silhouette for comfort \u0026amp; grace.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; 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each piece is unique\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"342\" data-start=\"273\"\u003e\n\u003cp data-end=\"342\" data-start=\"275\"\u003e\u003cem\u003e\u003c\/em\u003e\u003cem\u003e\u003cstrong data-end=\"504\" data-start=\"491\"\u003eWashcare:\u003c\/strong\u003e Dry clean preferred; gentle hand wash only\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eDisclaimer: Print placement may vary; each piece is unique\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"HOUSE OF URMI","offers":[{"title":"S","offer_id":52112040493372,"sku":null,"price":589.0,"currency_code":"AED","in_stock":true},{"title":"M","offer_id":52112040558908,"sku":null,"price":589.0,"currency_code":"AED","in_stock":true},{"title":"L","offer_id":52112040624444,"sku":null,"price":589.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/9376\/9020\/files\/HOU11386.jpg?v=1757938022"},{"product_id":"manjal-dress","title":"Manjal classic long dress","description":"\u003cp\u003eManjal-\nInspired by the golden hues of turmeric, MANJAL brings together kasu manga and delicate florals, a tribute to Kerala’s vibrant spirit.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eFabric: LINEN\u003c\/li\u003e\u003c\/ul\u003e","brand":"HOU Fashion","offers":[{"title":"S","offer_id":52357764153660,"sku":null,"price":409.0,"currency_code":"AED","in_stock":true},{"title":"M","offer_id":52357764186428,"sku":null,"price":409.0,"currency_code":"AED","in_stock":true},{"title":"L","offer_id":52357764219196,"sku":null,"price":409.0,"currency_code":"AED","in_stock":true},{"title":"XL","offer_id":52357764251964,"sku":null,"price":409.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/9376\/9020\/files\/HOU9980_a4a10f96-f4b7-49fa-aedc-f399c6830693.jpg?v=1762529415"},{"product_id":"jaathika-shirt-dress","title":"Jaathika shirt dress","description":"\u003cp\u003eThe JAATHIKA print features a graceful female muse set against motifs of nutmeg, a nod to Kerala’s spice heritage and feminine strength.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eFabric: LINEN\u003c\/li\u003e\u003c\/ul\u003e","brand":"HOU Fashion","offers":[{"title":"Free Size","offer_id":52357764350268,"sku":null,"price":399.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/9376\/9020\/files\/HOU11083_24bab126-e383-44e2-8d3f-755c2a11448b.jpg?v=1762530341"},{"product_id":"parijatham-dress","title":"Parijatham pink dress with sleeves","description":"\u003cp\u003ePaarijatham-\nPAARIJATHAM intertwines the fragrance of blooms with the spirit of Kerala’s spice lands , a print celebrating women who color its story.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eFabric: LINEN COTTON BLEND\u003c\/li\u003e\u003c\/ul\u003e","brand":"HOU Fashion","offers":[{"title":"S","offer_id":52357765595452,"sku":null,"price":369.0,"currency_code":"AED","in_stock":true},{"title":"M","offer_id":52357765628220,"sku":null,"price":369.0,"currency_code":"AED","in_stock":true},{"title":"L","offer_id":52357765660988,"sku":null,"price":369.0,"currency_code":"AED","in_stock":true},{"title":"XL","offer_id":52357765693756,"sku":null,"price":369.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/9376\/9020\/files\/Untitled_design_5.png?v=1762525617"},{"product_id":"mulaku-unisex-shirt-pants-set-classic-copy","title":"Mulaku classic unisex shirt","description":"\u003cp\u003eInspired by Kerala’s spice roots, the Mulaku print honors the women behind the fiery mulaku and black pepper. 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