Inside HOU
Crafted with Purpose. Inspired by Art. Made for You.
A glimpse into the people, passion, and process behind every HOU collection
EXPLORE COLLECTIONTimeless Design
Pieces that transcend trends and seasons.
Artistic Expression
Art and culture inspire everything we create.
Quality Craftsmanship
Made with precision, passion and purpose.
Conscious Creation
Mindful choices for a more responsible tomorrow.
Authentic Storytelling
Every print and piece tells a story.
Community & Connection
Built on relationships, rooted in gratitude.
Founder & Creative Director
ANJALI ASOK
Anjali Asok’s artistic vision is at the heart of every creation. Each piece begins as a unique hand-painted artwork, infused with her signature touch, creativity, and passion, transforming original art into timeless, wearable stories. House of URMI, founded and creatively led by Anjali Asok, with the artwork and creative identity originating from her, from INDIA.
Every print, every silhouette, and every detail is thoughtfully designed to blend art, culture, and contemporary fashion into pieces that feel timeless.
Exclusive PARTNER ACROSS MIDDLE EAST - HOU OWNER & 'The Architect'
Abdullah Pocker
As a strategic partner, he envisioned expanding the brand into the Middle East, building a solid foundation for growth, and developing a distinguished platform that scaled distribution opportunities across the region. HOU closer to its audience — transforming an online brand into a more personal, accessible experience across the UAE and GCC. This strengthens the products proposition, driving seamless growth and ensuring our offerings reach the right audience at precisely the right moment.
One vision. Two Worlds. Wearable Art.
RECOGNITIONS & FEATURES
THE HINDU
“Kalaripayattu to Raja Ravi Varma... this Kochi clothing brand makes wearable art inspired by facets of Kerala.”
NEW INDIA EXPRESS
“A brand that celebrates art, culture and stories through beautifully crafted pieces.”
Local Events & Pop Ups
We partner with several local events supporting the local community
OUR CREATIVE JOURNEY
1. INSPIRATION
Ideas born from art, culture, travel and nature.
2. ARTWORK
Hand-painted illustrations and original motifs inspired by stories.
3. PRINT DEVELOPMENT
Transforming art into prints with color, balance and depth.
4. FABRIC SELECTION
Premium fabrics chosen for their quality, feel and fall.
5. SAMPLING
Each design is sampled multiple times to ensure the perfect fit.
6. TAILORING
Expert craftsmanship refines every seam and silhouette.
7. FINAL COLLECTION
Thoughtfully produced pieces, ready to be part of your story.
BEHIND THE COLLECTION
A NOTE FROM US
Fashion is more than what we wear.
It's the stories we carry, the memories we create,
and the confidence we discover in every piece.
Thank you for becoming part of the HOU story.
Abdullah & Naaz — Team HOU FROM UAE & GCC
