Privacy Policy


Effective Date: 16-SEPT-2025

HOUFashion.com (“HOU Fashion,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal data of visitors and customers who use our website www.houfashion.com (the “Site”) and related services. This Privacy Policy explains how we collect, use, share, and protect your information in compliance with applicable laws, including the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and other relevant data-protection regulations.

1. Information We Collect

When you visit or shop on our Site, we may collect the following types of information:

a. Personal Information

  • Identity Data: Name, email address, billing and shipping addresses, phone number, and account login details.

  • Payment Data: Limited payment information necessary to process your order (Shopify and our payment processors handle full card details securely).

b. Automatically Collected Data

  • Device Information: IP address, browser type, operating system, and Shopify cookies.

  • Usage Data: Pages viewed, time spent, referring URLs, and interactions with our Site.

c. Optional & Marketing Data

  • Newsletter sign-ups, survey responses, event RSVPs, or social-media interactions.

2. How We Use Your Information

We use the collected data to:

  1. Process and Fulfill Orders: Handle payments, shipping, and returns.

  2. Provide Customer Support: Answer inquiries and resolve issues.

  3. Improve Our Services: Analyze traffic, improve our products, and enhance the Site experience.

  4. Marketing & Communication: Send promotional emails or SMS (only if you have opted in).

  5. Legal Compliance: Meet legal, tax, and regulatory requirements.

3. Sharing Your Information

We do not sell or rent your personal data. We only share it with trusted third parties to provide our services:

  • Shopify: Our e-commerce platform that powers HOUFashion.com.

  • Payment Gateways: Such as PayPal, Stripe, or UAE-based processors for secure transactions.

  • Logistics & Delivery Partners: To ship your orders.

  • Analytics & Marketing Tools: e.g., Google Analytics, Meta Ads, or email marketing platforms.

All third parties are contractually required to safeguard your data and use it only for agreed purposes.

4. International Data Transfers

As a Dubai-based brand serving global customers, your data may be transferred and processed outside the UAE (e.g., in Shopify’s servers located in the U.S. or other countries). We ensure that such transfers comply with the UAE PDPL and other applicable laws.

5. Your Rights

Depending on your location, you may have the right to:

  • Access & Portability: Request a copy of your personal data.

  • Rectification: Correct inaccurate or incomplete information.

  • Erasure: Request deletion of your data, subject to legal or contractual obligations.

  • Objection & Restriction: Object to certain processing or request we limit how we use your data.

  • Withdraw Consent: Opt out of marketing communications at any time.

To exercise these rights, email us at privacy@houfashion.com.

6. Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to:

  • Remember your preferences and shopping cart.

  • Analyze site performance and improve user experience.

  • Deliver targeted advertising.

You can manage or disable cookies through your browser settings, but this may affect site functionality.

7. Data Retention

We keep your personal data only as long as necessary for the purposes described above or as required by law (e.g., tax and accounting obligations).

8. Data Security

We implement technical and organizational measures—including encryption, secure servers, and access controls—to protect your personal data. However, no method of transmission or storage is 100% secure.

9. Third-Party Links

Our Site may contain links to third-party websites (e.g., Instagram, Facebook). We are not responsible for the privacy practices of these websites. We encourage you to review their privacy policies.

10. Children’s Privacy

HOUFashion.com is not intended for children under 18. We do not knowingly collect personal data from minors. If we learn that we have inadvertently collected such information, we will delete it promptly.

11. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in technology, legal requirements, or our business practices. The revised policy will be posted on this page with a new “Effective Date.”

12. Contact Us

If you have any questions or concerns about this Privacy Policy or how your data is handled, please contact:

HOU Fashion
Dubai, United Arab Emirates
Email: welisten@houfashion.com
Phone: +971-555665755

Shopify Add-On Notes

  • In Shopify admin, go to Settings › Policies › Privacy Policy and paste the above text.

  • Update placeholders (Effective Date, phone, email) before publishing.

  • Ensure your marketing apps (Klaviyo, Meta Ads, etc.) follow this policy.

This document provides a comprehensive, UAE-compliant privacy policy suitable for a Shopify fashion brand operating globally.